![]() PlaceIQ’s PVR measures lift in retail visits resulting from TV, mobile and desktop advertising. The project is similar to a new measurement product announced earlier this month by ad metrics firm ComScore in partnership with PlaceIQ. RELATED: ComScore launching new product to measure ad impact on actual store visits ![]() “The next step in our attribution quest is accelerating both terrific forensic data and predictive data capabilities, pressing for the solution with the features that advertisers most need.”Īccording to Variety, the presentation was “well received” and though the initiative is still in the development stage, testing could begin by the end of the year. We fully believe that when the TV ad platform’s effect on sales outcomes can be widely known, we’ll have the sophisticated data advertisers want in order to double-down on the TV ad platform,” said Sean Cunningham, chief executive of the Video Advertising Board, in a statement. ![]() “We’ve been clamoring for a great industry-level provider on attribution for an obvious reason. More than 40 ad sales executives from programmers including A&E Networks, AMC Networks, CW, ESPN, Viacom, Fox, Discovery, Turner, NBCUniversal and Hallmark met to discuss project “Thor,” a new product from Data Plus Math that maps out attribution and outcomes. ABC and CBS were among a handful of companies represented at a meeting Friday for a presentation regarding a new measurement format that ties advertisement to actual product sales. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |